Business Summary:
This is a high-potential business built around a fully-developed and market-proven software package for backing up single computers and small networks. Data is stored in Zip format, the most common type of compressed file. The software program is reliable and user-friendly and has drawn testimonials like: "A great product. It's easy to use, does exactly what it needs to and does it well. I'm very happy that I discovered you and your product." The Company is just emerging from the development and market introduction stage and is seeking a buyer to further establish the brand and implement a full sales and marketing program. Attractive characteristics of this business include: The software was created in C++ by an experienced software developer and is fully compatible with the most widely used Zip compression programs; Estimated cost to develop the software in a corporate setting: $250,000; The system works on Windows and Vista operating systems; The package is replete with powerful options, including selective backup of designated files, automatic backup at prescheduled times, capacity up to 18 million terabytes and 4 billion files, detailed reports of backups and restores, and much more; It has demonstrated market acceptance with over $200,000 in Internet sales (more than 6,000 users) with minimal advertising and promotion; The software has an eye-catching registered trademark and a price ($39.95) designed for high-volume sales; The Companys web site is well-designed, informative, and easy to use; and In addition to direct sales, the software could easily be private-branded and licensed to other resellers. In short, this software package is competitive with any other backup system on the market for individual computers. With strong marketing and promotion to establish its brand more broadly, its sales and profits can quickly move to a higher level.
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