Business Summary:
This manufacturer does packaging and assembly of products sold into three markets: Toy/Games, Hobby/Caft and School/Educational. The company is a niche marketer of established products and new products directed to the youth market. There are 100 SKUs in the product line and the companny has almost 200 customers. Sales are generated by exhibiting at trade shows and word of mouth from its reputation for service and quality products. The nationwide base of customers are large independents, small chains, distributors and catalog companies. They use full color catalogs and the Internet to aid in the sales process. Some of the products include: checkers, chess, dominos, action sticks, craft sticks, doll pins, paint by number,slate chalk sets, knitting & weaving sets.
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