Business Summary:
Founded in 2003, this leading research firm offers business technology benchmark and advisory services. Under their highly respected brand name, the company provides expert guidance to help organizations operate both more efficiently and effectively. The research and intellectual property spans line of business and IT functions and reaches more than 2.5 Million Business and IT professionals around the world. Key issues that are addressed include workforce effectiveness, financial performance, sales management, supply chain optimization, IT management and information technologies that deliver information and applications to business professionals.
Distinguished clients include business technology buyers and suppliers who require research, education & benchmark services to inform their acquisition decisions and ensure performance of people, processes, information & technology; and suppliers of that technology who need research and insight into the buyer needs. Through a network of over 85,000 business and IT professionals deepens community strength and brand.
Acquisition of Company assets could involve alignment with multiple types of corporate entities:
*Research and Advisory Firms could leverage the strategic relationships, thought leadership and repeatable benchmarks to drive new value and credibility with existing and new clients.
*Consulting Divisions could utilize the IP foundation to increase levels of knowledge, education assets as well as new revenue streams for gaining a competitive advantage against other consulting organizations.
*Unique information assets could help Publishing and Marketing Services Organizations or Agencies expand content to drive new and repeat traffic to websites. In addition, research services determine buyer’s attitudes and intentions towards products and marketing; provide fact based research to measure effectiveness of advertising and intention to spend.
Owners are seeking strategic buyer with resources to capitalize on the strong growth opportunity. Founding principal, key analysts & research/client management team are willing to stay on for active participation following an acquisition.
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