Business Summary:
This is a premium news portal for technology and science that is ramping fast, with strong seven-figure annual revenue potential. The website is designed as an eclectic text and video presentation of the news with original insights on science, space exploration, the environment and technology. The site has grown by web-based word of mouth as well as the increased exposure through "people-powered" social media networks such as Digg, de.lic.ous, and Reddit reaching 400,000+ unique monthly visitors. Additionally, the sites' content and headlines are integrated via open-source software on iGoogle and Facebook and featured in their respective applications and "gadget" directories. The website is a core founding member of the new IDG Tech and Scientific American sales networks -two of publishing's great global technology and sci/tech brands. Major brand advertising for the site is being sold and placed on a shared revenue basis. An in-depth IDG audience research survey positions the site as a premier target for major brand advertisers looking to reach a young, highly educated, Web-savvy affluent audience of professional consumers. Syndicated on Reuters News, this site is emerging as one of the world's leading sources of information riding the dominant trend of media: the shift from network TV to cable TV and print to vertical online media.
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