Business Summary:
This is a friendly and inviting coffee shop in a North-side neighborhood specializing in organic and “free-trade” products. The business is only been open a short time, but is consistently attracting new and regular customers who enjoy and prefer a conscientious alternative to the mainstream options like Starbucks and Dunkin Donuts.
The coffee shop offers free Wi-Fi and live acoustic performances on the weekends and provides a variety of books and reading materials for their patrons.
Currently the business is doing no advertising and business is completely word of mouth and neighborhood walk-in traffic. A new operator could do well by adding a website w/ email list for product offerings and specials, in addition to “traditional” marketing such as signage, flyers, ads in local publications etc.
This coffee shop offers a variety of teas, juices, and pastries in addition to selling fresh organic & free-trade coffee beans by the pound. Recently due to demand from customers, they started serving sandwiches. A new operator would definitely increase sales by adding soups, salads, and smoothies to the menu.
Approximately 60% of the business during warmer months has been from to-go customers, implementing some local advertising to increase the to-go traffic would be another excellent option to pursue.
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