Business Summary:
Recession proof Custom Stationary/Gift store in fabulous marketing enclave with high foot traffic, concerts and affluent clientele.
Customers come in for very happy occasions such as weddings, births, religious celebrations and parties for all occasions. People continue to get married, have babies, get bar mitzvahed and have birthday parties even in a down market; therefore there is always a need for stationery.
There is a proven record of repeat business. – if you hook a customer when they come in for birth announcements, they will come back for christening invitations, 1st birthday party invitations, personalized note cards and calling cards etc. The typical customer is women age 25-70 from the local neighborhoods, but also as far away as Pennsylvania, Annapolis and Harford County. The foot traffic is great for turn-key sales from our gifts, stationery, and journal lines; but they are considered a destination shop for the more custom work such as wedding invitations, bar/bat mitzvah invitations, birth announcements, and personal/business stationery. Valid and active mailing list of over 2500+ customers and an opt-in email list of over 1000+ customers which allows you to market to them on a more regular basis for a very small fee.
Partnerships with exclusive stationery lines: William Arthur (became part of their General Growth Partnership the first year of selling the line with a 612% increase – it usually takes stores 3-4 years), Crane’s(gold star partnership within one year of selling the line), Prentiss Douthit, Real Card Studio, Stacey Claire Boyd, Boatman Geller, Dabney Lee and many more. It also boasts a strong in-house design team that can help create a more unique or specific design that a customer may request.
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