Business Summary:
Throughout its 60 years, Baskin-Robbins has not only become an innovative and high quality ice cream destination, but a place for families to gather for holidays and everyday celebrations. We've been delighting customers with our irresistible treats and are now the world's largest chain of ice cream specialty shops, with more than 5,600 retail shops in 40 countries. Baskin Robbins possesses a flavor library that consists of more than 1,000 ice cream recipes. In addition to developing flavors, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed quarts of ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including Bold Breezes , and the Cappuccino Blast frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.
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