Business Summary:
Whether you are searching for a home-based business, or are the owner of children’s retail store, you will love this online baby gift store! This easy-to-find site sells over 900 items from 60 reputable brands -- gifts, clothing, accessories, blankets, toys, baby carriers, and more! But, what makes this online business so successful, and easy-to-run is the state-of-the-art website.
The owners invested heavily to design a website that has a fully functioning front-end and back-end! The front-end has quick and easy content management, making it very simple to add products, descriptions and new categories, which keeps the website fresh. The rich content indexes well on the major search engines – Google, Yahoo, and Microsoft. It also has many affiliated links, such as blogs, magazines and niche websites. The shopping cart integrates with the payment processor making the purchasing process a simple quick and easy click of a button! Built-in website analytics gather data from the users, which can be used to improve the website. The back-end has a real-time inventory management system with an order management system that tracks daily and monthly sales, on-hand inventory, order status, email notifications and more!
Established in 2005, there are currently 10,000 customers in the database, with 10%-15% signed-up for the newsletter! A third party emails the newsletters to these customers, but can easily mail to all 10,000!
In 2007, the business had very strong sales, so strong, that it overwhelmed the owners. However, for lifestyle reasons they scaled back the business -- not buying as much inventory as there was demand, or taking advantage of the public relations or magazines opportunities that were available. As a result, sales dipped. A buyer that has the resources, and the manpower could easily scale the business up again. It is also a great opportunity for a “brick and mortar business” that wants to have, or expand their online presence and sales.
There is also the possibility to “re-purpose” the website. Any business can use this highly-developed website to sell anything from furniture to car accessories! It is very simple to change-out the product photos, descriptions and categories on the front-end and maintain the efficient back-end operations!
Approximately $10,000 in inventory is not included is the sales price, but is available at an additional cost.
The owners are selling the business due to family issues.
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