Business Summary:
This established Pet Directory is licensor of a nationwide company that publishes pet related magazines and publications. This is a targeted and market specific directory, featuring the latest local news for your pet’s health, wellness, and responsible pet care. Including information about Boulder city ordinances, local dog parks, hiking trails throughout the local area and a long list of A to Z products and service providers for all types of animal companions. Also included are coupons to help with service and product discounts, as well as a schedule for immunizations, dog training and more.
This licensing opportunity gives the purchaser the exclusive rights to market, publish and distribute the directory in the Boulder Colorado territory. A new owner can operate the business from home on a part-time basis while building on the base that has already been developed.
The developers of this concept have extensive experience in media publishing along with advertising, sales and marketing backgrounds. Building on the success of their pet magazine they saw the need and demand for a high quality professional pet directory. In addition to Boulder they have licensees in Denver and Colorado Springs, Colorado as well as Tampa, Florida. This past year was published and released within only a three month period and the response was overwhelming. The next publishing release is expected to double in the number of advertisers. This market has yet to realize its full potential.
INCLUDED: Exclusive territory; trademark protection; rate card and media kit; advertising order form; custom cover artwork; custom territory logo design; sponsorship templates; stock features and educational pages; printer quote; sales strategy for continued marketing to key accounts/advertising; distribution action plan & contacts for ordering display racks; image library reference (one- sheet); pet fact resource (one-sheet); complete list of zip codes for your territory; organizational fact sheets; national web site exposure. Licensee will receive professionally designed custom front cover and 10 stock feature and educational pages annually.
|
|
|
| Potential
Growth/Expansion:
This is the passionate pet lover’s directory! The pet industry is one of the fastest growing markets in the United States. In 2008 43 billion dollars were spent on our pets along. This graphically contemporary Boulder directory provides information on business services, products and education. As a licensee, you will sell advertising and business listings to local veterinarians, animal hospitals, dog groomers, boarding kennels, food suppliers, and installers such as hidden fence, to name just a few. Once the ads and listings are sold the layout is sent to the printer and the directories are produced. The printed directories are given to advertisers as well as distributed through FREE racks locations throughout your territory. As the licensee, you are free to operate the business as you see fit. You can spend as much time per week marketing as you desire or as little. You can hire sales people on commission or handle the sales yourself. This business offers flexibility in all areas and those that you are not comfortable doing can be handle by the licensor for a fee should you desire. The licensor is here to help you with advice and guidance. Ads and listings are typically paid for in advance or 50% with the order and 50% prior to publishing. This is a fantastic way to get into a business that generates income day one, while delaying expenses until revenues are collected. Plus licensor will focus on selling national advertising into all licensee directories and provide additional revenue to your marketplace. |
|
