Business Summary:
This is not a conventional dry cleaner! A great combination of a dry cleaning plant and a water purification station – efficient use of labor with two revenue sources!
Revenue has jumped 56% in 2007 and 17% in 2008 while almost all businesses were having declining sales! The owner has spent very little in marketing to achieve the growth. Multiple-service offering has proven to promote cross-selling: dry cleaning customers now can fill up their water there; water customers now know a dry cleaning plant nearby.
As a dry cleaner, the plant has so much capacity that it can take on extra dry cleaning from other dry cleaning establishments.
As a water purification outlet, customers not only can fill up their water bottles inside the store, they can also use the two coin-op 24-hrs fill-up dispensers right next to the front door. Eric Ng, DRE #01853329
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