Business Summary:
Long established market leading niche B2B publication operating in a growth sector
Freehold
Ref.IE068
Location London (City fringe)
Asking Price £ 1,500,000
This long established B2B trade publication is the market leader in its sector and is unique to its niche booming industry.
This Title, a member of the Audit Bureau of Circulations, services the needs of the retail and wholesale sector of this fast growing marketplace with a readership driven by huge continuing demand for the services of this industry’s businesses. Everyone involved in this very important economic market sector knows of this Title. Funded almost exclusively by advertising, this Title has a subscription database of approximately 300 with a total circulation in excess of 10,000.
Based in very well suited premises in an area well known for its media and photography companies – occupying one floor of a shared freehold building, this Title is published monthly in newspaper format. With very high production values and with a virtual edition available on-line, this publication carries a wide-ranging mix of editorial contributed by some of the most knowledgeable writers in the sector. Overall editorial control of the newspaper resides with the owner of the publication with writing, design, typesetting, graphics and compilation outsourced to regular freelance contributors. Print and distribution is also outsourced.
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| Year
Business was Established: 1978 |
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| Facilities / Terms of Lease:
The business is run from very well suited premises in East London – one floor of a building in a small, secure, gated, period commercial development hosting several media and photography based businesses.
The long leasehold – a virtual freehold of approximately 2,200 square feet - was acquired by the Owner of the business several years ago and has recently been conservatively valued in the region of £600,000. |
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| Potential
Growth/Expansion:
N.A. |
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| Competition:
Very well established and enjoying high levels of awareness throughout its area of interest, this business has little need of heavy investment in marketing and advertising. The business enjoys repeat media bookings, testimony to the excellent reputation the Title has within the sector.
Over the years the Title has developed a consistent official and authoritative presence at its industry’s major trade shows. The business also has a very well designed, informative and easy to navigate website which performs very well in all the major search engines for all appropriate search terms – as does its virtual on-line version. |
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| Owner
willing to train:
The Owner will provide full business familiarisation, training and handover to ensure a smooth transfer of the business to new Owners and would welcome an on-going consultative role, subject to negotiation. |
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| Reason for selling:
The current Owner feels the time is right to pass the Title on to new Owners to realize the full potential there undoubtedly exists. |
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| This business is Internet Based.
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Seller Reference Number: IE068
BusinessMart.com Listing Number: 67265 |
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