Business Summary:
This early-stage software company has developed a state-of-the-art web-based software system that enables organizations to manage complex business projects end-to-end. The user-friendly interface and highly configurable architecture is well-suited for business users managing projects (as opposed to technical users managing highly technical projects). This system can be employed by any target market (mid-sized to large firms) for any business project. The technology has all the main pillars of project and portfolio management (PPM) solutions, such as activity management features, calendar features, document management, escalation and notification, graphical views and displays, security and more. This solution has been well received by the market. It is fully competitive to PPM tools already offered by several vendors – but is uniquely superior in some specific applications. During its early stages the Company has received approximately $2.5 million in cash and in-kind investments, all through private individual investors. The company has no institutional investors, and its founder is the primary shareholder. The Company has completed development of its software system, demonstrated customer acceptance through sales to industry-leading companies, and established strategic alliances with others. It has now transitioned into a software solutions sales and marketing business and is well-poised to execute its go-to-market strategy. Its target markets include Global 2000 companies and middle-market companies across all verticals. The solution has been used by its customers, with glowing feedback, to manage unique projects including legal cases, corporate restructuring, Greenfield projects, M&A, IPO, government projects and more. Rather than raise the additional funds to build a sales and marketing capability to compete with market leaders, the owners have decided to seek a buyer with an already established distribution channel in this space.
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