Business Summary:
This is a very recognizable Branded Fitness Equipment Manufacturer with solid international sales and registered Trade Marks. Half the world isn’t being sold yet. This 22 year old company has never made a lower tier product to sell to mass merchants. This brand is very well known, well protected and ready for a new solid focused management. This price might be less than the value of the Trade Mark. There is a strong established US, EU, Russia, Aussie and Ukrainian sales record, but no South American and little Asian sales efforts. That’s right – Chile, Argentina, Brazil, Colombia, Peru, Uruguay, Paraguay, and Ecuador are untouched territory as well as most of Asia. Mass merchants would make hay with a stepped down product and the Brand Reference could make it happen – another untapped sales possibility. An acquiring company with established sales and production management operations might realistically expect a 1 year ROI.
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