Business Summary:
DESCRIPTION OF THE BUSINESS
This Auntie Anne’s Pretzels is located at a popular Mall in MD,.
Mall has over 140 specialty shops and is conveniently located at the intersection of a couple of major highways. It is also served by two bus lines and an on-site taxi stand.
The business consists of a store front which occupies 690 square feet of retail space and a pretzel cart (kiosk). The store and cart are strategically located at different parts of the Mall.
Auntie Anne's Pretzels locations provide customers with pretzel products, dips, and drinks. The pretzels are mixed, twisted, and baked to golden brown perfection in full view of their customers. Pretzels can be easily hand-held and eaten while people are on the run. They are the perfect snack foods that are satisfying as a meal for the travelers, visitors and the environment.
The advantages of owning a pretzel business include:
· Very low food costs (20% or less) as compared to other food businesses,
· Simple product line,
· Inexpensive labor costs, and
· Snack foods that appeal to consumers all day long.
Current royalty is 7% and advertising is 1% of sales, which is below industry average as compared to other franchise concepts that charges well over 10%.
HISTORY OF THIS FRANCHISE
It all started back in 1988 at a farmer's market in Downingtown, Pennsylvania, where Anne Beiler and her husband Jonas sold a variety of snacks, including hand-rolled, soft pretzels. Anne and Jonas tried different combinations of ingredients to make their pretzels until they found the one recipe that was better than the best, and the pretzel was perfected.
From those beginnings, the company has grown to support 1,000 locations worldwide, anchored by a Threefold Philosophy:
· Providing premium products,
· In a sparkling clean store,
· With friendly customer service.
The current owner established this particular location in 1996.
The Corporate culture of Auntie Anne’s is known to be caring and helpful toward its franchisees.
THE TRANSACTION
The owner today nets $104,000, even after total salaries of approximately $200,000. Estimated salary savings for an active owner-operator will mean a potential net of over $190,000. Typically, Auntie Anne’s Pretzels are priced at approximately three times the annual net, or in this case, $570,000. The asking price is set at $495,000 for a quick sale. The buyer would be responsible for the franchise transfer fee ($3,000) and any lease assignment/application fee, if applicable.
HOURS OF OPERATION
Monday - Saturday: 10:00AM - 9:30PM
Sunday: 11:00AM - 6:00PM
Holiday hours may vary.
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Growth/Expansion:
ADVERTISING AND PROMOTION
Auntie Anne’s Pretzels smell irresistible, and this brand has incredible name recognition. It’s hard for passers-by to resist stopping and getting a pretzel. The products themselves are the best advertising needed. In addition, Auntie Anne’s corporate headquarters conducts continuing research of appealing signs and storefronts to help out franchisees to achieve success.
OPPORTUNITIES FOR FUTURE GROWTH
The Mall lost one of its anchor tenants about a year ago, but a new anchor tenant is coming in before the holidays of 2009. Therefore, the traffic volume to this mall will greatly increase.
Auntie Anne's, Inc. is a franchise organization with a commitment to exceeding their customers' expectations. The franchise brand has built its business on the quality of its products and strong support for its franchisees, nurturing relationships for the long-term growth of the franchise system. That approach continues to drive its growth. |
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