Custom Manufacturing Business for sale in Boise, ID

Business Summary:
Most people without knowledge of the printing industry think all printers are the same. In fact, many think Kinko’s can provide them with the same service and quality that the local, experienced print shop provides. This is like saying 7-11 is the same as Whole Foods Market. Printing is a custom manufacturing business requiring specialized knowledge and technology to produce multiple products on demand with high quality in a timely fashion. Not an easy task especially if one wants to keep their customers happy. For over 15 years, this is what the current ownership of this business has provided. Current ownership is seeking buyer with managerial and marketing skills to lead the company to take advantage of future economic conditions and technology for print to web marketing solutions. There is immediate opportunity for improvement that can have strong impact on profitability. Ownership willing to stay and manage the production side of the business. After years of being in the “printing business”, ownership realizes the future requires a different focus. The future includes being the marketing solution provider for small business owners. How so? By creating and delivering customized personalized direct mail to web marketing campaigns for businesses. In today’s “new economy”, we all need to differentiate by serving and communicating with customers in a way that benefits them. According to the Direct Marketing Association’s recent study, 42% of interested direct mail recipients prefer to respond on line to offers received in the mailbox. Marketers have found by utilizing personalized direct mail to drive recipients to a website results in obtaining the “best customers”. That’s because the message is much more relevant and personal to the customer. Company has the technology to provide this unique advantage. Great opportunity for new owner to increase profitability by focusing on underserved niche in this market.