Software Firm, ERP for Wholesalers for sale in Northern, CA

Business Summary:
This company is a low-cost, efficient provider of ERP software to small (1-30M) distributors in carefully targeted vertical markets. The firm profitably sells, installs and supports software to distributors that are not easily served by competitors with comparable products who focus on sales to larger distributors. The firm’s products and business intelligence allows it to sell into niche markets and unique segments of its target markets that are not well served by its competitors. The firm focuses on vertical markets where its software is a good fit and continuously adds industry specific capabilities that give it a marketing edge. A high percentage of revenue is recurring from software support of the firm’s existing customers. The firm is considered a critical vendor by its client customers and has managed to grow during the recent economic downturn. This well-established firm has kept ahead of technological advances in its market, leveraging the application functionality it has been growing for its 20+ year history into a modern technologically advanced framework. The software system is modular in its design and contains an impressive suite of advanced applications developed specifically for sectors of the wholesale distribution marketplace. This company is an attractive acquisition for a similar company unable to profitably sell to the small distributor thereby leveraging existing marketing efforts and opening a logical upgrade path as the firm’s customers grow. This company is also an attractive acquisition for a company seeking to penetrate this niche or a strategic purchase for a buyer looking for an economic way to enter the ERP industry with a proven competitive product.