Business Summary:
The Publication is designed to give local merchants and home service businesses a direct mail marketing vehicle to reach new customers in their primary trade area. The publications are mailed 6 times per year and has been one of the most successful publications in the Chicagoland area for over a decade. Given today’s economic climate, coupon use is growing with consumer’s desire to take advantage of discounts and special incentive offers to help save money. There is tremendous room for the expansion of the coupon publication business and is ideal for a sales and/or marketing professional. If you are already in the graphics design business or are a current advertising or publishing company, adding this revenue stream and client base could be an excellent opportunity to diversify and/or consolidate. Future opportunities for an innovative and strategic owner include: offering services such as website development, direct mail design and fulfillment, e-marketing, mobile text marketing, pay per click advertising, branding and product development, design and implementation of customer referral programs and broadcast production. The publication is essentially a turnkey operation; from graphic design to printing and mailing. The current owner outsources the graphic design and fulfillment processing, however, this can be completed in-house for further cost savings. A very unique value proposition and the opportunity for multiple revenue streams with its existing customer base has positioned this publication to quickly capture a commanding piece of the market. This is a confidential listing. Please do not call the place of business or inform anyone of that the publications are for sale.
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