Business Summary:
The company provides: search engine marketing (SEM), search engine optimization (SEO), paid search (PPC) and web development services to clients primarily in the U.S. with a focus on the Midwest. Clients are from a wide range of industries and size.
The online share of ad dollar is expected to rise from 10% in 2009 to 15% in 2013. Current search engine marketing expenditures are projected to grow from $14.7 Billion in 2009 to $26.1 Billion in 2013. In addition to the revenue growth, the percentage of profitability is projected to increase through the automation.
The company’s objective is to secure an equity partner for $400,000. With the additional capital, the company will better leverage the dramatic growth in the industry expected over the next 5 years. Current ownership feels it is imperative to build out the internal systems, teams, and automate key processes to manage the growth and improve profitability.
The payback period for the $400,000 investment is projected to be 2 years with the ROI in 5 years exceeding 800%. As with other high growth, highly fragmented industries, there will likely be a consolidation of players through mergers and acquisition within the next 5 years.
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