Business Summary:
This is a well known Smoothie Franchise operating in the Tampa Bay area. The Business is part of a large Smoothie National Franchisor that has a genuine commitment to helping people live healthier lives. The Franchisor has been rated #1 in its category 16 times by ENTREPRENEUR magazine, and has been recognized by magazines like Restaurant Business and Income Opportunities as a leader in the franchise industry. The Franchise continues to receive national media recognition from Good Morning America, MTV’s Real World, ABC News, Glamour, Prevention, Wall Street Journal, Muscle Media, and Energy Magazine. What makes this Franchise different is a two store concept: smoothies are made with with delicious blends of real fruits, 100% pure juices, and nutritional supplements and the product line has been expanded to include a wide selection of branded healthy snacks and high quality nutritional products such as vitamins, minerals, low fat snacks, sports nutritional supplements, energy, granola, protein bars, healthy chips and high protein cookies. The franchise is adaptable to changes and trends in the diet market. The Franchisor is committed to the success of the Franchisees and offers a comprehensive training program that covers all important operational aspects. Competitive pricing is made available through volume purchasing. This is a turn-key opportunity for the right buyer. The owner of this Franchise concept also includes catering services to local area businesses and attracts a customer base from throughout the local business community and surrounding neighborhoods.
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Growth/Expansion:
A. Marketing Opportunities: The Franchise markets their business through distribution of samples to local area businesses, and distributes coupons in the surrounding area parking lots.
1. A new owner could expand marketing efforts with the development of a marketing plan that could include other marketing resources such as direct mail, internet coupons, and local area newspapers and flyers potentially increasing awareness attracting new customers and increasing revenues, adding to the already substantial earnings base of the business.
B. Marketing focus: The business advertises through special local sporting events, i.e. runs, walks, swim meets, and triathlons.
1. Expanding the marketing focus to include local area high school sporting events, children and adult sport leagues could heighten awareness of the business increasing the customer base. |
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