Business Summary:
This successful franchise toy store is located in an upscale new lifestyle shopping center in the Tampa Bay area. The typical profit margin runs 52%. The stores projected 2009 earnings are conservatively $77,000. The store carries educational and unique toys. The toy industry is almost $20 billion in annual sales and continues to be a vibrant market. The center is anchored by Dillard’s, Macy’s, and JC Penny and has a number of upscale stores and national restaurants. It is a magnet for Hillsborough and Pasco County shoppers. The center is located in the fastest growing area of Tampa bay and is surrounded by new subdivisions. The 3000 square foot store is located close to a Barnes & Noble book store and enjoys excellent foot traffic. In the post Christmas period there has been a steady increase in month-over-month sales. The store is part of a very successful nationwide franchise with strong franchisor support in negotiation of price & terms with toy vendors, ad gallery, free graphic arts, monthly nationwide product sales information, Christmas catalog, mailers, IT support, and a very responsive store services group to handle marketing and store related questions. Store product line focuses on educational and child age specific toys, which is not in direct competition with the big-box stores. The owner has a proprietary list of approximately 6,500 customers for periodic targeted mailings. This is a great opportunity for someone with a retail and managerial background looking to take this successful store to the next level.
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