Business Summary:
Nothing could be sweeter than a recession proof retail business. Add to this the fact that the business is a candy business - life could not be any sweeter! The owner started this business eighteen years ago as a franchise in a mall setting. Taking advantage of the fact that confectionary purchases are usually impulse oriented fueled by instant gratification, the business has thrived through mall traffic.
The location near the entrance to a major department store also has aided in the ability to attract the walk in customer. Since it is a generally accepted fact that: 1. People like candy and 2. Candy is here to stay; it can be seen why although sales were down in almost every other industry, particularly retail, sales were up for this business by over fifteen percent last year. With over two thousand pounds of candy and over a thousand different items, the business can attribute its success to the creativity and originality of the owner in not only stocking the old favorites but also being able to bring in new and innovative candies and gift items.
Following the franchise concept, she has also done an outstanding job of combining the traditional method of retailing high end chocolates in cases with the contemporary format of retailing through a pick and mix approach featuring bulk candy in bins. The enormous selection and its presentation in a colorful fun filled environment have enabled the business to run out the competition and from the stand point of candy - rule the mall!
Price includes $18,000 of inventory. Due to seasonality inventory fluctuates so price will be adjusted up or down based on inventory at closing. While the business has been very lucrative, there are still tremendous opportunities available to grow the business.
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