Business Summary:
Internet Based Women’s Linen Clothing Retailer –Superb Highly Valued Organic Search Engine Listings-
Ref.AB202
Location Relocatable
Asking Price O.I.R.O. £250,000
This reputable and now well established business specialises in the online retail of womens clothing, the majority of which is manufactured using natural fabrics. The core business is for linen based womens clothing and the business has developed a range of classic lines to serve the mid-range market sectors all year round. Typical customer profile this business serves are geneally the A-B-C1 females in the 35 years+ bracket.
All revenues are generated by online sales via its own very impressive website that the company has built and developed over time, so much so that it enjoys highly valuable organic listings for many many key terms within the major internet search engines. Items are delivered utilising a third party delivery service. Average item value is circa £57. Typical order value is circa £112.00. The company experiences very low return rates.
*The business is currently run as a “cottage industry” and the vendor has kept it at its current level through choice. It is run from a home office envirionment and as such overheads are low. This also means the business is totally portable and scaleable. Its customer base, and supply base for that matter, has grown year on year and it enjoys good levels of profitability. The business enjoys some 20% of return custom. It has low fixed costs and is simple to run. Approximately 12% of sales are to overseas customers. The majority of sales are retail which ensures the business enjoys good levels of profitability.
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| Number of Employees:
01 |
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| Facilities / Terms of Lease:
The vendor runs the business from a home office environment so it is totally portable.
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| Potential
Growth/Expansion:
There are many new opportunities available to grow the business as it is a truly scaleable operation. The market it serves is global and the business could certainly expand its product offering further as well as its own sales and marketing activity to achieve greater sales. It could be the ideal portal for a manufacturing base, or wholesale operation for that matter to bolt on as a new route to market if they are not already utilising online sales techniques.
The vendor has kept the business at its current size to stay below the current UK VAT threshold. They also did not want to start employing staff. The foundations are in place for a new owner wishing to expand the business and take it through its next natural period of growth and increased profitability. |
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| Competition:
The business is very much geared to online sales and marketing. As already mentioned several times the business’s own website enjoys very impressive organic rankings. This positioning provides the company with invaluable levels of exposure and generates significant sales opportunities way and above what this business currently achieves. |
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| Owner
willing to train:
The vendor will provide a comprehensive handover period to ensure a seamless transition and continuity of trading. This should be relatively straightforward based on the current business model. |
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| Reason for selling:
The vendor believes she has positioned the business now where it is ripe for a new owner to take it on to maximise the potential at it disposal. She has taken the business as far as she wishes and believes it now requires the additional investment to scal |
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| This business is Home Based.
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| This business is Internet Based.
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Seller Reference Number: AB202
BusinessMart.com Listing Number: 93759 |
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