Business Summary:
"Live Well, Love Much, Laugh Often” is the work in progress for this business which offers the finest dining experience in the Intermountain Area from a 100-year-old, historic location east of city center. Over the last six years the owners have continually improved the restaurant from top to bottom, offering quality and comfort, the best cuisine, wine, and service to be found in any market. The 5,600 SF property can accommodate 90 in the dining room, 27 at the bar, and the recently completed deck that seats 45 is a profit center by itself. The deck expansion was completed in 2008 at a cost of $110,000. The demand for the cuisine and service includes area banquets, on site and off site weddings, receptions, and parties. The owners feel pride in being so involved with the celebration of life within the community. The entire property would be leased for $4,000/month NNN. The business model for the restaurant is very detailed with accountability in operations, marketing, and service. A state-of-the-art Point of Sale System was designed on site and now is a marketing prototype for the industry.
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Over the last six years, repeat customer loyalty has been a blessing but the customer base continues to grow and not along specific demographic boundaries. The fine dining, the wine fairs and tastings, the diversity of music offerings, and the draw and fun of the deck, the exceptional menu and the Entertainment that is the center creates a blend for customer base. The owners are active and progressive in using Facebook and keeping in touch with +/-2,000 regular E-mail accounts. The existing web site is a strong marketing tool for the business but the proof is in the product; this restaurant was just rated as the “#1 Dining Site” of the 52 surveyed!! Year end 2010 set a new sales mark of over $725,000 for this dinner only experience.
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