Business Summary:
RestaurantGuide.com is a top dot-com domain that has been developed and operated by the owner as a hobby national restaurant guide site for the last several years. The domain been aged for nearly 15 years being first registered in 1997. The domain is a trophy asset as there is tremendous draw from the generic term and great value to the age and generic marketability. Additionally the site ranks in the top 10 ranking on Google, Yahoo and Bing for the keyword "restaurant guide" and many localized variations. The site also has a 3 PageRank. There have been no sales or marketing done outside of submitting to search engines and traffic over the last 12 months has been driven organically through search engines, or as a result of type- ins. Google Analytics has been run for the last 12 months, tracking over 63,000 visitors which averages out to approximately 5,250 visits per month at no cost. If you are looking to launch an instant trafficked website this is the way to go. Approximately 35% of the traffic is a result of type-ins with nearly 59% as a result of organic search with no link building being done. The remaining 6% of traffic comes from a variety of other miscellaneous sources.
CPC (Cost-Per-Click) estimates for the keyword restaurant guide averages around $0.90 with a recommended $2-$4 recommended CPC to always maintain a #1 CPC position in the major search engines. Please view the attached documents which include a discounted cash flow valuation for the existing traffic value based on no growth at the average level of $.90 per click using a 20% discount rate for 10 years.
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| Year
Business was Established: 1997 |
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| Facilities / Terms of Lease:
In addition to the trophy asset RestaurantGuide.com there are additional intellectual property rights that will be assigned to the buyer. Top Domains included in the sale: 1) RestaurantGuide.com 2) RGuide.com 3) RestaurantCityGuide.com 4) RestaurantGuideNetwork.com 5) RestaurantHotspots.com 6) RestaurantHotspot.com 7) HealthyRestaurantGuide.com 8) WorldClassRestaurantGuide.com 9) ReliableRestaurantGuide.com 10) InternationalRestaurantGuide.com 11) An additional 12 domains including common typos for RestaurantGuide.com and RGuide.com Additionally the twitter account @rguide (twitter.com/rguide) which has nearly 2,500 followers off of 20 tweets is included. |
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| Potential
Growth/Expansion:
This site can be grown extremely quickly with the right venture backed team. Putting in a full management, marketing, sales and technical infrastructure could be leveraged to reach the nearly 1 million restaurants in the United States, and roughly 8 million worldwide. There is huge potential to leverage relationships with reservation systems, the blogosphere and coupon sites. There is also opportunity for an existing site to build on it's Intellectual property through organic search and type-in traffic. |
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| Competition:
The Internet is full of all sorts of guides and the competition is very diverse which is why when you launch a new site, having a website that ranks well in the search engines, a domain that is easy to remember, and a site that draws from type-in traffic is a huge advantage. |
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| Owner
willing to finance:
Owner is open to creative financing proposals |
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| Owner
willing to train:
Current owner is willing to provide initial training and support. If the buyer plans to deploy their own system or redevelop no support will be provided. |
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| Reason for selling:
Other interests |
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| This business is Home Based.
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| This business is Internet Based.
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Seller Reference Number: 1600
BusinessMart.com Listing Number: 99452 |
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on this business
please fill out the form shown right 
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