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KIDS FIRST Franchise Company Franchise Opportunity


Why Should I Buy A Franchise?

The advantage to franchising is that, with the right opportunity, it provides you with a series of benefits that it might take years to develop on your own – if you develop them at all. The KIDS FIRST® Swim Schools opportunity gives you the ready-made framework within which to build a successful business.

As a KIDS FIRST® Swim Schools franchisee you will enjoy job security as your own boss, working with a business model that has a proven success formula. The KIDS FIRST® Swim Schools opportunity provides you with ownership of a unique business with limited competition – a business that won't go out of vogue and that does well in any economy.

Our Ideal KIDS FIRST Swim School® Franchisee Is Someone Who:

  • Has unconditional love and respect for children
  • Is trustworthy
  • Recognizes the concept of teamwork
  • Is interested in personal growth
  • Embraces life with a sense of humor and goodwill
  • Intends to be actively involved in operating the business
  • Has strong business skills (i.e. leadership, organizational, personal)
  • Ideally has a background in aquatics
  • Is active in the community
  • Is prepared to make an initial investment of $400,000-$500,000

KIDS FIRST® Franchise Company is part of KIDS FIRST® Swim Schools which owns and operates 8 (soon to be 9) schools in Maryland. Our corporate and franchise swim schools are built by KIDS FIRST® Construction Company. The total capital investment includes the cost to build the school by KIDS FIRST® Construction Company.

KIDS FIRST® (the Franchisor) Agrees To Provide:

  • Rights to the use of the trademarked name KIDS FIRST® Swim Schools and the copyrighted KIDS FIRST®/Kick First Learn to Swim System®.
  • You will be granted a specific, exclusive territory defined as a circle formed at a 5 mile radius from the center of your franchise location.
  • In addition, you will be given the first right of refusal option for any proposed school within a ten mile radius from the center of your franchise location.
  • Assistance in locating a desirable site for your business and in negotiating a favorable long term lease.
  • Help in securing financial assistance to start your company from your landlord and our bank, if qualified.
  • Help in designing and building your very own specialty pool through the KIDS FIRST® Construction Company.
  • Direction in how to market your new business and forge strategic relationships that will help your business grow.
  • A prominent position on our corporate website.
  • Training for you and your staff so that you can
    effectively deliver the copyrighted KIDS FIRST®/Kick First Learn to Swim System®.
  • Copies of our Startup Guide, Operations Manual, Training Manual and Financial Planning Guide.
  • Access to all our KIDS FIRST® forms and documents through our web based "Forms Library".
  • Direct access to our suppliers where you will receive the same purchasing power that KIDS FIRST® enjoys by buying in quantity.
  • Access to our insurance carriers where you will enjoy the same broad coverage and low premiums that we have earned over time.
  • Two weeks of basic training; regular visits from our Franchise Team and continued access to our Senior Management Team as your company changes and grows.
  • Finally, you will enjoy membership in our Franchisee Association, where the development of relationships and sharing of ideas will make all of us stronger.

You (the Franchisee) Agree To Provide:

  • An initial franchise fee of $35,000 to defer our costs for helping to get your business up and running.
  • Royalties equal to 6% of your weekly gross revenues.
  • A commitment to be actively involved in the business. We are looking for partners, not simply investors.

Join Our Team!

Owning and operating a KIDS FIRST® Swim School will change your life in several very unique ways. Whether your dreams are to simply own and operate your own successful single location business or to build a multi-location organization (that can make your wildest dreams come true…….ours did), we can show you how!

Please note this franchise is accepting inquiries from PA and NJ ONLY.
Interested parties should have at least $150,000 to invest.


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