Water is the second largest commodity market next to
oil, and growth is expected to continue at a strong pace for the
foreseeable future. The residential water filtration market generated
nearly $2.6 billion in 2009, with sales growth projected to grow at
rates of 6-8% per year. Krystal Klear Water's objective is to be the
leading producer and provider of RESIDENTIAL water filtration systems
in North America, positioning our dealer network of home service
companies to bring our products to the end consumer and capitalize on
this growing market.
According to a recent figure
provided
by the Water Quality Association, less than 9% of U.S. households have
a water filtration system. Water filtration distributors and
manufacturers have typically marketed their products via dealers who
operate free-standing retail water treatment stores. These “water
softener” companies typically spend $600 or more to get a lead from an
interested homeowner. They are limited in their sales efforts because
of the high marketing costs associated.
No other company has
aggressively
pursued the non-water softener dealer, such as plumbers, HVAC
contractors or sprinkler system installers. This is a sales channel
that has been mostly ignored. These contractors have an existing
customer base. They are already in the customer’s home – and have
earned the customer’s trust. By providing them with a new turn-key
revenue stream, we will gain access to millions of homes for our
products.
Krystal Klear Water
Regional Master Distributor Facts:
Krystal Klear Water is a
company designed to capitalize on the
growing purified and natural water industry. Focused on premium water,
Krystal Klear provides consumers a low maintenance, environmentally
friendly water system that has fewer pollutants than our competitors.
Our customers include
homeowners,
businesses, and individuals who seek superior water for all their
drinking, cleaning, and bathing needs.
Our customers also include millions of households whose water is
considered “hard.” Thus, they have to endure using water softeners. Our
water system is able to provide clean, mineral rich, affordable water,
without the annoyance of adding salt.
Thousands of individuals
also use our
system because it is environmentally friendly. We do not use thousands
of plastic bottles or filters and your water does not become acidic.
Our system truly has no competitor in the market place.
Here are some of the
benefits in being a Krystal Klear Water Regional Master Distributor:
- You have an exclusive geographic territory
- You will enjoy nice overrides on dealer sales within your
territory
- Enjoy high profit margins on products sold in your own
territories
- This is a proven business model with existing dealers in
most territories (immediate cash flow)
- The residential water filtration market was nearly $2.6
billion for 2009
- Water filtration sales growth projected to grow at rates
of 6-8% each year
- Less than 9% of U.S. households have a water filtration
system
- Americans consume more than 13 billion gallons of bottled
water a year
