Business Summary:
This is a low cost, extremely fast startup, home-office based franchise where you’re a marketing consultant that provides a turnkey marketing system for neighborhood businesses. The system delivers compelling offers to businesses best prospects on a multi-media platform: Direct Mail, Internet, Mobile Devices and Social Media all for pennies-per household. They provide Madison Avenue marketing for Main Street businesses. 2014 was one of the best years in the history of the franchise (several decades). They just introduced a 2 year training, support and launch program that provides working capital to make your transition-to-ownership easier. Total cost is only $75K and the investor must have an additional $25K in working capital.
The elements of the program include:
- NO ROYALTIES for the first 2 years!
- Monthly performance based REBATE CHECKS TO YOU!
- 100% of Working Capital Expenses are paid for the first 6 cycles
- Working Capital is subsidized on each cycle for cycles 7-22
- Access to National Accounts (e.g. Welcome Wagon)
- 25% VetFran Discount if you qualify
Why make such a lucrative offer? Royalties and franchise sales are not a profit center for the franchise. Their profits are driven by ad sales and national account sales which are revenue shared with franchisees like you.
BUT, I thought direct mail was on the way out?
Direct mail is still the second largest advertising category outside of TV. 80% of customers report using coupons regularly! This is a turnkey marketing system. Direct mail on only one component. It remains critical because it’s the most measureable, cost effective way for neighborhood businesses to reach consumers that live in a 3-5 mile radius of their location. It’s also the ONLY non-invasive “push” advertising media that can deliver a targeted message to consumers at home during the “mail moment”. It reaches them before a purchase decision is made and creates demand! Digital gets a lot of buzz but most consumers don’t want random offers pushed out to their inboxes and smart phones. Most consumers find banner ads invasive and are tired of the daily digital dump. Much of the growth in digital ad spend comes from declines in spending on the old search engines, yellow pages and newspapers. Companies that rely on exclusively selling digital advertising to local businesses (like Groupon) have suffered severe financial setbacks while this franchise continues to generate record results with their integrated media approach.
BUT, I’m not a sales person and I hate cold calling.
This is a consultative, relationship-driven business, not a one-call close transaction. Over 1/3 of our franchisees had no prior sales experience. Franchisees acquire clients using our proven lead generation programs and a technology-driven, consultative canvassing and prospecting system taught to you during training. This system incorporates robust marketing data, proprietary software and a question based process to position new franchisees as local market experts. Success comes through providing clients with value that generates monthly repeat business.
Please respond with your full name, address and phone numbers. No students or brokers please. The information contained in this ad does not constitute an offer to sell or award a franchise. Such an offer can only be made in compliance with applicable disclosure laws. Offerings are made by Franchise Disclosure Document only. This is a full time commitment, so no part timers please. It is also an owner operator business, so no passive investors need apply either. Franchise opportunities are limited to six new franchisees per month nationwide only. Must be a US Citizen.
|
|
|
