Business Summary:
This firm is seeking funding to take a new pet feeding device from a fully functional and tested prototype to commercial stage. The device is a patented wet food pet feeder, referred to as the “the Keurig of pet feeders”. It feeds wet, raw, cooked, and prescription wet cat or dog food when pet parents cannot be home. It is a wet food feeder that is timer scheduled, with Smart phone programmability and a loT video webcam.Pet food sales have increased dramatically to over $75 billion worldwide with a growth rate of 33% YoY for wet pet food. Pet parents are “begging” for this device with endorsements such as: ”Let me know if there’s anything I can do to rush participation in your test or to buy the feeder.” “This would be great to have while away for the weekend or travelling to work”. “This would save my life”. “I Want To Buy This Today.”The target audience in the USA is single cat and small dog households of about 29 million. In addition to feeder sales, there are several other revenue streams including recurring subscription food delivery, selling pet feeding behavior data, and brand product add-ons. The few products in market have not provided the level of quality and efficacy that this startup has developed for feeding cats and dogs. None of the competitors has adequately addressed wet food pet feeding needs, and customers are demanding this solution.This startup has developed a prototype feeder and resealable container product with current ongoing beta testing. Utility patents have been granted and published. A TV appearance on Steve Harvey’s Funderdome aired on 6/19/17 and re-aired 7/2/17.This firm’s founder has a degree in mechanical engineering and has worked as a product design engineer for 10 years. He is an entrepreneur, an inventor, and a digital marketer. His product development portfolio is extensive. He has a network which includes a development team, advisors and overseas technology and manufacturing. The firm is requesting $800,000 which will allow it to accomplish certain milestones from product completion to a commercial stage and sales in less than 16 month period. (Specific milestones and use of funds to be shared with serious qualified investors) A savvy investor will be able to capitalize on this startup’s experience, market opportunity, and solid foundation in order to commercialize this wet food pet feeder to drive sales, profits, and other product growth opportunities easily within it’s reach.
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