Business Summary:
This marketing firm has been able to remain comfortably stable over multiple economic recessions due to their consistent client base. Their services, including marketing and brand design, as well as their focus on direct mailers, particularly for the medical field, have offered this print focused firm the ability to maintain a flow of orders regardless of industry outlook or economic fluctuation. Some of their favored client services include “print on demand” informational packets for medical offices or educational presentations and seminars as well as donation and support requests in the form of direct mailers. Located in Council Bluffs, IA, this business primarily services medical and dental practices in the Omaha Metropolitan Area spanning as far as Bennington, Gretna, and Fort Calhoun. The current owner has offered a 6–9-month transition/training period before retirement. He handles general oversite and bookkeeping which could easily be outsourced if a buyer is interested in pursuing a passive business opportunity. This firm has an established management system in place with a staff of 25 members including management, customer service and sales representatives, and production and maintenance workers. Focusing on their clients’ ongoing demand for specific print products was proven as an effective business plan during their success in the economic recession of 2008. A buyer would have ample room for growth building off of this business’ s success and reputation. Opportunities for development include expanding the geographic service area further south as well expanding the client base to include more churches and non-profit organizations as the current facilities have room for expanded production. Priced at $680,000, this business has a skilled and effective staff, an opportunity for growth or passive ownership depending on the buyer’s preference, an excellent local reputation, long-standing client base, and a niche service that isn’t going anywhere. All it needs now is an owner that is prepared to enjoy the spoils of this long-standing establishment.
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