Business Summary:
Successful eCommerce Retailer of Sustainable Yoga Mats and Yoga Accessories for Sale. Confidentially offered for Sale Business Ref: - ECA-001Asking price: £45,000Annual Sales: c£46,000Year established: 2016CCompany assets include stock with a cost price of circa £25,000, which will retail at circa £50,000+ (excluding VAT)Business Description: Established eCommerce retailer of own brand uniquely designed, high-quality sustainable yoga mats, gift packages, blocks, mats, yoga bags, and accessories.This is a rare opportunity to acquire a successful 6-year-old eCommerce business within a well-defined niche- The yoga mats and accessories market, generating a current annual revenue of c£46,000.The business owns and markets a leading brand of quality, top grip, durable, natural, nonslip, antimicrobial yoga mats that are extremely easy to carry around and feel good under the feet. All products are ethically sourced and sustainable.This is a growing niche business that the successful purchaser can run from anywhere with recession-resistant solid cash flows. The business has sold yoga mats in 11 different countries and has received excellent feedback from many satisfied customers for more than 5 years now.Since 2016 this business has focused on selling eco-friendly, naturally sustainable, and ethical yoga mats, bags, and blocks.The vendor runs the business as a social enterprise and has a very ethical approach to business- a percentage of the profits (circa 10%) currently go to a charity she is passionate about.Business Growth.The business is a long-standing e-commerce concern established in 2016; its high regard for customer satisfaction has enabled the business to develop a solid online reputation having over c2,500 monthly website visitors and a growing social media audience with over c1,100 followers on Facebook, c5,100 subscribers on YouTube and c3000 followers on Instagram.The yoga accessories market witnessed a boom during the pandemic and is expected to grow at a compound annual growth rate (CAGR) of 6.15% through 2025. The fragmented yoga mats, gift packages, blocks, mats, yoga bags, and accessories sector presents an excellent opportunity to grow through differentiation. The business has a stellar business reputation. The opportunity is well-suited for a purchaser seeking to satisfy grow-ing online shopping demand.The business has a solid social media presence and enjoys excellent customer reviews, averaging five stars! The busi-ness operates an effective and successful blog.Amazon Presence. The yoga mats and yoga accessories are also sold through AmazonGoogle search44% of all traffic is from organic search; the business currently ranks number 2 on organic Google search after Ama-zon. Financials.Net margins for the business are exceptionally high. Almost all of the revenue is from direct-to-consumer sales. Cus-tomers are happy to pay slightly more for a superior product from a sustainable source with five-star reviews. Proven marketing.The effective marketing strategies have been time-tested with high converting sales across the brand’s e-commerce website and social media, which includes Instagram, Facebook, YouTube, and Amazon UK and compelling, newswor-thy, and positive mentions in the national press.BrandingA meticulous focus on the brand, including product quality, a solid online presence, ongoing public relations, superb so-cial media with 5-star reviews on Facebook, 5,000 plus subscribers on YouTube and Instagram, and 5-star reviews on Trustpilot, has created a sterling brand.
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