Business Summary:
Established in 1978 by current owner & founder, this is an award-winning retailer specializing in the firearms & archery niche. Options include but are not limited to rifles, handguns, and shotguns of all sizes and calibers and stock a wide range of products for target archery, recreational archery, bowhunting, traditional archery, and bowfishing. In general, revenue can be broken down as firearms (35%), ammo (25%), archery (22%), firearm accessories/sporting goods (8%), optics (4%), reloading (4%), & black powder (2%). And as a convenience to their customers, they offer layaway & pawn services.In the last three years, they became one of only three Ten Point Archery Repair Centers in the state of Oklahoma. Other competitive advantages include their reputation for archery knowledge, customer service, community involvement, & relationships with manufacturers. As such, manufactures know who they are and they trust them to work on their products, therefore will to send parts to make repairs in-house.The company employs 9 individuals in various capacities (5FT/4PT) including the owner’s spouse and daughter. The current owner works 20 hours per week or less supervising buying & monitoring pawns & layaway expirations. His wife does the bookkeeping & their daughter works full time as the GM.The subject company operates from a 6,862 square foot facility located Oklahoma. The location is considered adequate for the business and immediate growth plans but is somewhat dependent upon the exact location to operate successfully because they have been in the same location on historic Route 66 since inception. The owner of the business also controls the ownership of the properties.The Company uses the buying group Sports, Inc. for 84% of purchases. And although they have their preferred suppliers, other options are available.Customer Concentration RiskThe customer base is predominantly male, regardless of age, but over the past 15 years, women’s participation has increased. They also target youth shooting sports: In their region, they have the highest participation rate for the Archery in the School Program in the state, along with the Scholastic Shooting Sports Program, which is shotgun shooting sports in schools. Geographically they serve the greater NE area of OK including Rogers County, the greater Tulsa area, the surrounding areas, and many customers that drive from all over OK, KS, MO, AR, TX, and more. As is typical in the retail environment, the company does not exhibit a customer concentration as a percentage of sales.Employee Knowledge!Strong Relationships and great reputation with customers, sales representative, distributers, and companies for over 44 years is a huge part of what sets them apart. They have worked with customers going on 4 generations. Being just 20 minutes outside of the Tulsa Metro area, they have thousands of people that will take the short drive the get the product and services done correctly. Large variety of products: Archery, Firearms, Black Powder, Optics, Reloading, and AccessoriesMember of Buy Group: More buying power within the industry, this allows us to have lower prices and to stay competitive.Location, Location, Location. Being in the same spot since 1978 on Historic Route 66.They have positive connections and working relationships with conservation groups in the area: Ducks Unlimited, National Wild Turkey Federation, Rocky Mountain Elk Foundation.They have great connections and working relationships with local schools that participate in the shooting sports programs and the county 4H programs.At the current time, they don’t do on-line sales.
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