Business Summary:
This Central Canada-based behavioral tech firm blends HR tech, AI, and psychometrics – offering science-backed tools for hiring, leadership, and personal development. Its flagship B2B platform features 100 validated assessments (self and 360) with dynamic reporting for HR leaders, consultants, coaches, psychologists, and sports teams, and L&D professionals.
The modular, SaaS-ready architecture enables cross-industry adaptability – from corporate HR and education to wellness and career services. With multi-language support and white-label options, it's well-positioned for licensing and strategic partnerships in the age of AI.
The firm owns two high-traffic B2C assessment sites, with millions of registered users and steady revenue from paid reports. These platforms generate organic leads and fuel a behavioral data engine built over nearly three decades.
The Company has grown with minimal marketing, making it highly scalable for buyers with strong go-to-market capabilities. With nearly three decades of online delivery, the company brings first-mover advantage and enduring brand trust.
SaaS-Ready — Fully modernized in 2024; built for scale and self-serve deployment.
Data-Rich IP — 190+ proprietary tools, 29 years of psychometric data, full IP ownership.
AI-Driven Since 1996 — Includes self-scoring assessment engine, proprietary matching systems and a LLM-based omnibus assessment trained on decades of behavioral data.
Untapped Growth Channel — Millions of organic users; no paid marketing to date.
2023 Revenue: $761K
2024 Revenue: $668K
*All figures in CAD$
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