Business Summary:
Profitable, technology-enabled business that helps trial attorneys understand how jurors will react before trial. Using online surveys, the Company tests how people respond to key arguments and evidence — giving attorneys data to sharpen strategy and evaluate settlement risk. Projects are priced per case, are highly profitable, and most attorneys use the service repeatedly across their caseload. Positioned to scale by adding staff, expanding to new firms and practice areas, and introducing new products. The founder — a former trial attorney — is selling a majority interest to a strategic partner while remaining actively involved in the growth of the business. 11823
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