We Buy Ugly Houses
We Buy Ugly Houses So you are wondering what this is all about. Who are the "We Buy Ugly Houses" people? What is "We Buy Ugly Houses" all about? The company behind this is HomeVestors of America, Inc.In the early 1990s, Ken D'Angelo created a unique billboard advertising campaign that attracted people who were motivated to sell their houses quickly and at a discount. Mr. D'Angelo was willing to purchase the properties -- even when they were in dire need of repair -- thus the beginnings of the HomeVestors� slogan "We Buy Ugly Houses."
HomeVestors of America, Inc., and its franchisees are not alone in the real estate market. In fact, tens of thousands of people across the United States are engaged in buying and selling previously owned houses... but only a small percentage of them make a living from this business. Some people buy only one or two properties a year, while others buy a dozen or more.
However, every real estate investor faces two common challenges: (1) finding houses to buy, and (2) finding the money to buy them. Almost every investor would buy more houses if he or she could solve these two challenges.
The "We Buy Ugly Houses" HomeVestors system utilizes a formula that solves both of these challenges for its franchisees. First, HomeVestors' creative and aggressive marketing campaigns drive a continuous flow of business to HomeVestors franchisees through the use of billboard, direct mail, TV and radio advertising. Second, HVA offers franchisees an opportunity to borrow funds to purchase and repair more properties than they would otherwise be able to.
Thanks to the HomeVestors' system of locating houses to buy and providing the capital with which to buy them, HomeVestors franchisees are building independent, thriving businesses through buying and selling houses.
HomeVestors of America, Inc., is unique for several reasons, including:
- Offering a customized financing program that loans money to HomeVestors franchisees for the purposes of buying and renovating real estate;
- Providing franchisees with a proprietary computer software system that enables them to efficiently evaluate single family houses for purchase and repair;
- Offering a proven, high-impact billboard campaign that quickly achieves nearly 100% customer awareness within months of implementation. In fact, almost every adult in a HomeVestors' market recognizes our "We Buy Ugly Houses" yellow and black billboard campaigns; and
- Operating according to a code of values, which enhances the HomeVestors brand.
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