Plasmabed first
opened as a pressure relieving mattress specialty manufacturer in 1995.
Our R&D team constantly upgrades and expands our line of
products to better suit our diverse and ever changing consumers' need.
All satellite stores are located in premium retail locations with
exceptional visibility and strong demographic retail profiles.
Plasmabed stores are professionally decorated, featuring spot lighting
and dramatic color and design treatment.
Strategy
The Plasmabed approach is best defined by our brand position: we offer
our customers the best sleep they can get without compromise. Our
"Sleep Well Feel Well" motto is the backbone of our belief. We make
mattresses that improve and maintain the quality of life. We take pride
in our strong partnerships with some of the most trusted component
manufacturers to ensure only the highest quality of components are
used. Bedrooms have become a very important room of a household and a
comfortable mattress is an absolute must have item.
Turn Key Operation
Plasmabed Launch Team provides you with:
- Training
- Point
of sale materials
- Store
Display Items
- Exciting
designed store environment
- Software
/ Hardware package
- Ongoing
Training
You are never alone. We will be with you every step of the way to
prepare your business successfully.
Product Distribution
Our licensees can take great advantage of merchandising as part of the
Plasmabed program: our merchandise niche is clearly defined; our
priority is on fast-turning product; the thrust of our merchandise plan
is at middle and middle-high price points, the high volume segment of
mattress business in the United States. We distribute furniture to our
stores through our distribution centers allowing us to ship complete
truckloads with a mix of different merchandise. Trucks are scheduled to
meet our stores' merchandise needs so the stores do not need to
maintain large inventory levels.
Marketing & Advertising
Plasmabed's marketing philosophy combines convenient, high profile
locations with high quality merchandise, high impact advertising, and a
value-added approach to the customer.
Advertising is a key component of our marketing strategy. Plasmabed has
many ready to use print ready templates and we can help you with all
your advertising need.
Another important element of our marketing philosophy is the
value-added approach. We offer an extended comfort guarantee on all of
our mattresses, a 60-night comfort guarantee.
We are
always seeking new ways to provide value to the customer to make
Plasmabed the mattress of choice in today's market.
If you are looking for a proven business model with strong brand
positioning and operating systems that work, then you've found it. Our
business model embraces efficiency, leveragability and rapid-growth
potential; and precipitates opportunities that include the expertise of
Plasmabed Mattress Stores and all of the technology and supporting
tools that come along with it.
